Time to adopt a new approach to EV marketing
As prices drop and infrastructure improves, there are several steps auto marketers can take to prime the market for new EV buyers. By Jim Johnson
At first glance, it appears that adoption of electric vehicles (EVs) in the US is going according to plan. Data from Axios shows that 4.6% of new vehicles registered in the US during May 2022 were electric, compared to just 1.9% during May 2021. Bloomberg’s July report detailing how the US crossed a major tipping point of 5% of all vehicles sold consisting of EVs caused quite a stir, with the report indicating that the country should hit 25% adoption by 2025. That level of optimism is welcome news for auto brands dedicating millions of dollars in R&D and marketing toward rolling out dozens of EV models over the next few years.
This optimism doesn’t come without a few reasons for pause, however. The Bloomberg