Thatcham Research is today revealing further insights from its Trust in Automation study – which polled 2,000 motorists in the US and 2,000 in the UK – and found a significant disconnect between attitudes and behaviours on either side of the Atlantic.
American drivers are more likely to a see a benefit to self-driving or autonomous technology than British drivers: 81% versus 73% respectively. However, American and British drivers were aligned in seeing accident reduction through the removal of human error (21%) as the greatest potential benefit.
It follows therefore that American drivers are more enthusiastic for the imminent introduction of cars with limited self-driving technology like Automated Lane Keeping Systems (ALKS); 11% stated they would buy a car with self-driving capability as soon as possible versus just 4% in the UK.
Asking drivers what they would miss most about driving a manually operated car also uncovered some